Missoni for Target: Gone in a Flash…..


Anyone who has ever sacrificed a Saturday evening or perfect summer day to go to work knows how precious money can be. And while fancier, more expensive labels are always tempting to buy, buying real designers labels seems not only impractical, but impossible.

That’s why the entire fashion world completely lost it when Missoni released a line for Target.  The Italian line that has been famous for its signature zigzag pattern (think the line on Charlie Brown’s shirt on steroids) since 1953 released the line September 13, 2011 and sold out almost immediately in most stores. In fact, when I tried to visit the website the day of the debut, I could only get through one in four times- only to find that all of my favorite items were already out of stock.

Despite the news that the  line had sold out, I still made a fashion pilgrimage to the mall that Saturday – four days after the debut. To say that the line was unbelievably picked over would be an understatement. Of the many varieties if dresses, sweaters, skirts, and jackets, only limited amounts of accessories, sleepwear, and children’s clothing remained. While the hysteria over a clothing line may seem foolish, consider this: the Target line sold for much less than it would originally – thousands of dollars less.  A casual dress by Missoni for Target would sell for no more than $75.00, while at Saks Fifth Avenue, a similar Missoni dress fetches a hefty $1475.00. fortunately, I was able to get my hands on a pair of timeless scarves and burette, but I would have died for a sweater or dress.

For anyone who missed the debut of the line, fear not! If you search “Missoni” on eBay, it gives you startling 698 pages of results to look at, most of which are pieces from the Target line – all at an increased price, of course. Oh, the trials and tribulations of cheap chic!

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2 Comments (+add yours?)

  1. ohsunshine2011
    Sep 26, 2011 @ 18:52:50

    That line was mostly sold out in the first 1/2 hour of the store being opened. Target still has some items but it’s the items that no one wants. The store was CRAZY the day after because all the women who came in realized they missed their chance. Oh well, go buy it on Ebay!

    Reply

  2. ohsunshine2011
    Nov 18, 2011 @ 12:23:39

    We still have some Missoni at Target and it’s on clearance.

    Reply

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